Internacional has agreed a sponsorship deal with benefits platform Torcedor Premiado. The company’s logo will appear on the number of the club’s shirt, beginning with Tuesday’s match against Coritiba at Beira-Rio. The partnership could generate more than R$60 million for Inter through fan subscriptions, according to the report.
The agreement runs until the end of 2028, with an automatic two-year extension dependent on the partnership’s success. Inter will receive a share of the net profit from subscriptions linked to the club, as well as a minimum guaranteed payment even if no fans sign up. The financial terms have not been disclosed.
CRMBonus CEO and founder Alexandre Zolko said the project could bring Inter around R$50 million over two or three years if it succeeds. He added that the company guarantees a minimum payment if subscriber targets are not met within the agreed period.
Fans can subscribe for an initial R$1.99, followed by monthly renewals costing R$19.90. Subscribers select Inter as their club and receive 100 Vale Bônus credits with each renewal. Goals scored by the team in competitions covered by the program add another 100 credits per goal. The credits can be used through the app toward offers, products and services, subject to each offer’s conditions.
The program also includes commercial promotions, with daily mobile-phone draws, weekly cash prizes and a monthly car prize. Separately, Inter and CRMBonus have agreed on a benefits offer for members whose dues are up to date: monthly bonus vouchers worth between 50 and 200, redeemable at more than 4,000 establishments. The club said it will announce when the vouchers become available and how many each membership category will receive.
Sources: Globo Esporte.